Marketing Communication challenge

Choosing the right delivery method

It is important to communicate with potential and existing customers by the right means:

• Postal mail is the most certain, provided that your document is well-presented and properly targets the right audience
• Email is the most economical and immediate
• Fax, like email, is fast and inexpensive, but it is more targeted at companies rather than individuals

Difficulties in sending mass mailings

Managing large mailings by hand or through a mail house is challenging. Mobilizing additional internal resources can be problematic and time-consuming, and mail houses are often inflexible and impose volume requirements.

Unavoidable urgent processing needs

Even the most well-planned projects can encounter setbacks. It is essential to be able to quickly react to urgent sending needs.

Mail houses are not necessarily capable of managing urgent requests as they have to recalibrate their machines to meet different customer needs.

Poor quality and error-ridden documents

Quality is often compromised when documents are manually prepared or routed through a mail house. Sending hundreds of documents at a time can be the source of numerous errors: omissions, letters put into the wrong envelopes, mistakes in the letter itself or in the recipient’s address.

Nonexistent follow up

Although it should be required, it is difficult to guarantee follow-up or tracking on mail sent manually or from an internal mailroom. Without this feedback, you have no visibility on the reliability of your potential or existing customer database.